Wale Adetula discusses TNC Africa mission - The Naija Filmmaker

Episode 3

Published on:

4th Apr 2023

Taking African Stories to the World with Wale Adetula

Wale Adetula is the CEO of TNC Africa. He discusses the company’s mission of taking African stories to the world.

TNC Africa has used data-driven decision-making to great success. They used data to inform their decision to launch their content on YouTube. They were able to use the data to determine their potential viewers’ likes, dislikes, and what would excite them. Adetula explains that when they started their podcast, they used data to learn how to create an immersive experience for their listeners. They experimented with interview-style podcasts, different kinds of stories, and even fiction drama-type podcasts.

In this episode, you will learn the following:

1. Exploring the Origins of TNC Africa

2. Exploring Taboo Topics with The Naked Combos

3. Merging Data and Creativity for Success




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About the Podcast

The Naija Filmmaker
For the love of Nigerian filmmakers, their films and Nollywood
A podcast focused on Nigerian filmmakers, their films, and how we can build a united, diverse, and functional Nollywood.
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About your host

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Sele Got

Sele is primarily a director and cinematographer. He developed his artistic eye through photography before choosing to focus on the moving image.

In 2019, Sele co-founded ‘Hive Film Collective’, aimed at building a network of filmmakers eager to tell stories and improve their craft. In 2020, he launched his podcast, ‘The Naija Filmmaker’ to create conversations around Nigerian filmmakers, their films, and their craft.

He is inspired by nature, the human mind, and seeking fresh perspectives. With this philosophy and a big belief in the refining nature of collaboration, he plans to change the world one story at a time.